The QR Code Genie

Core Profile Fields

Driver Name

Brian Shirley

Racing Nickname (if you have one)

“Squirrel” — earned from my knack for sticking to the high line and gnawing through tough races.

Are you a full-time racer?

Yes

Do you own your race car?

Yes

Age

54 (born April 2)

Number of Years Racing

Since 1996 — over two decades of behind the wheel experience.

Height

5’10”

Married

Yes

Wife’s Name

Shannon

Children’s Names

Brinley, Drue, Briar

Hometown / State

Chatham, Illinois, USA

Home Track

Midwest dirt tracks — always happy to race at Fairbury and Springfield

Racing Division / Class

Dirt Late Model (Bob Cullen Racing No. 3S)

Core Fun Questions

Favorite food

A big steak and mashed potatoes after a long night at the track — fuel for the next one.

Favorite movie

“Days of Thunder” — still gets the blood pumping.

Favorite TV show

Anything with engines or competition — I’ll always find time for that.

Favorite racing memory so far

Winning the Prairie Dirt Classic after nearly 20 years trying — leading 77 laps and hearing the crowd cheer at Fairbury was unforgettable.

Racing superstition

I always walk the track before hot laps — I swear that first lap feels different if you skip it.

Driver that inspired you growing up

I always admired the guys who could race hard but still be humble — that’s the kind of racer I wanted to be.

Typical week balancing work, family, and the shop

A normal week starts with checking data, talking with the crew, planning travel, and making sure everything’s tight. When you race as much as I do, family time and prep time blend — but that’s part of the life I chose.

Race day routine

Coffee early, crew check in, walk the track, heat races, feature, post race debrief and media, then prep for the next round — rinse and repeat.

Professional Drivers

Typical week on the road

Hit the track, unload the No. 3S, dial in the car, go racing, celebrate good nights, learn from the tough ones, and move on to the next track.

How many days are you on the road and how many miles do you travel?

Most seasons see me on the road well over 150 days and tens of thousands of miles. It’s part of being a touring Late Model driver.

What’s one part of being a professional driver that fans would be surprised to learn?

People think the fun part is just racing — but there’s a lot of logistics: travel, setup, more travel, and working with sponsors and crew. It’s a team sport.

How do you get around away from the track?

We usually keep the trailer hooked and roll from venue to venue — the more comfortable and efficient the haul, the better the weekend.

What’s the toughest night you’ve had on the road?

Sometimes you hit a string of DNFs or mechanical issues — that’s always hard. The key is to keep working and keep your head up.

When you’re not racing or working on the car, how do you spend downtime on the road?

Stretching, light workouts, talking with the crew, and occasionally watching footage or listening to music.

Do you travel with friends, family, or mostly your race team? Where does everyone stay?

Mostly with the team, and if family can tag along, we stay in a motorhome or nearby hotel.

Do you have any routines, games, hobbies, or workout routines while traveling?

Stretching and staying limber — racing at this level demands it.

Most memorable downtime moment

Every track has its stories — but tying up a big win after long nights with the crew stands out more than anything.

Reflections & Stories

Biggest career break and how it came about

Getting into the Bob Cullen Racing No. 3S and running consistently at the front has been huge — patience and persistence pay off.

High / Low Pair

• High: Winning on the DIRTcar Summer Nationals tour multiple times, especially the Fairbury victory where everything clicked and we wound up in Victory Lane.
• Low: Nights where mechanical gremlins struck and you watch points slip away — those still sting.

Most challenging obstacle overcome

Keeping the program strong year after year — dirt Late Model racing never slows down, and you have to adapt constantly.

Mentors and influences

Crew chiefs, fellow racers, and veteran competitors taught me more than any textbook

Advice for a young racer dreaming of going pro:

Work hard, respect the car, respect the people helping you, and never stop learning.

What motivates you to keep racing?

Competition, trying to be better than yesterday, and the thrill of being in the battle.

How many more years do you see yourself racing?

As long as I’m competitive and enjoying it — every season is a chance to get better.

After you stop putting on the helmet

I’d love to help younger drivers, advise teams, and stay involved in the sport I love.

Sponsor Support

What kind of sponsorship assistance would make the biggest difference?

What kind of sponsorship assistance would make the biggest difference?

Are you looking for help from a whale, a few sharks, or many minnows?

All kinds — big partners help, but small sponsors make a big difference too.

Do you offer personalized fan experiences for sponsors?

Yes — pit access, driver meet and greets, and photo ops with the No. 3S.

Do you have a sponsorship packet of information? If so, how can you offer it?

Yes — digital packet available on request.

How can potential sponsors contact you?

Email or social media message is best.

Sponsors

Sponsor 1

J&J Ventures & Gaming

Sponsor 2

Midwest Ag Supply

Sponsor 3

Hoker Trucking

Associate and Product Sponsors

Cheap Cars, KBX Graphix, Kid’s Castle Learning Center, Skateland South, Jayco Construction, Kim’s Autobody, Vallejo & Popejoy

Chassis

Rocket

Engine Builder

Durham Racing Engine

Shocks

Penske

Merchandise

Merchandise for sale

Yes